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I'M A CONTENT
WRITER, STRATEGIST & CONSULTANT

I help time- and resource-strapped businesses achieve their digital marketing goals with clear, compelling content.

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I know first-hand that the right kind of content can have a transformative impact on your business. And, while you may recognize the value of well-crafted content, you rarely have the time or resources to create it yourself.

 

That's where I come into the picture. My immersive approach yields targeted communication that builds awareness and boosts conversions. From strategy to execution, I work with you every step of the way.

SERVICE OFFERINGS

WAYS WE CAN WORK TOGETHER

Every brand has something to say. I help you communicate with your audience meaningfully, via engaging, action-oriented content.

Content Writing

Copywriting

Content Strategy

Project Management

Content should do more than just look good. It should reflect your identity and create a compelling case for your brand.

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Image by Prophsee Journals

LEVERAGE MY STRENGTHS

HOW CAN YOU ACHIEVE THIS?

Blogs & articles | Social media posts | Website content | Brochures

Ad copy | Newsletters & emailers | Product descriptions | Video scripts

A+ content | Corporate communication

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Already know what you came for?

MEET YOUR WRITER

ABOUT ME

I draw comfort from words—whether reading or writing—which is why a career that revolves around crafting narratives and telling stories interested me early on in life. Over the past 10 years, I’ve explored food, art, travel, people, wellness, and finance by writing and editing my way through.

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In the early years of my career, I worked in custom publishing and print media, ultimately shifting my sights to digital media, crafting editorial strategies, content, and social media copy for various clients.

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When I’m not at work, I enjoy reading fiction, spending time with my cat, planning my next holiday, scouring the internet for exciting restaurants/food experiences and chronicling my experiments in the kitchen!

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A FEW OF MY BEST PROJECTS

SELECTED WORK

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I have worked with Earnnest.me since the early stages of their journey to craft communication that simplifies real-estate-backed investments, highlights their value for the modern investor, and also cements the team’s rich sectoral expertise. Because of the subject’s technicality and complexity, the writing focuses on demystifying and contextualizing the brand’s offerings, while also building credibility and trust.

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Explainers | Awareness building | Thought leadership

“Absolutely thrilled with Shirley's work at Passer! Her dedication to managing our social media presence and crafting compelling website content for our clients is truly commendable. With her creative flair and attention to detail, she has elevated our brand's online presence and effectively conveyed our message to our audience. Shirley's contributions have played a pivotal role in our company's success, and I can't thank her enough for her outstanding work.”

Anirudh Challa, Founder, Passer

DON'T KNOW WHERE TO START?

ENQUIRE NOW

BOOK A CONSULTATION CALL

Not sure how content fits into your digital marketing strategy?

Let’s talk. I would love to discuss your big-picture objectives and help

you handpick the right content solutions.

ENQUIRE NOW

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